A college shaped by service to its community
supports people in the West Midlands to build skills, confidence and momentum, whether they are starting out, changing direction, or stepping up into a new role. Each year, more than 11,000 people study with the college through vocational and technical programmes, apprenticeships and higher education, alongside training designed with employers.
As an ETF Partner, with 100 ETF Members committed this year, Walsall has made staff development a top priority across the organisation, backed by a clear structure and shared professional expectations.
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When pressure makes improvement even harder
Leading and teaching in Further Education means navigating policy shiftsand budget cuts, understanding evolving learner needs, and fulfilling the day-to-day demands of delivery. This reality makes it hard to protect time for development, even when everyone agrees it matters.
Jatinder is clear about the reality facing leaders. “I’verealisedhow difficult the role is and how complex leadership is,” he says.
And that complexityDZ’tonly sit at the top. Much of it lands with the leaders who translate strategy into practice, keep teams aligned, and solve problems in real time.
“We’ve all been the jam in the sandwich at some point,” Jatinder says, “and I think the jam in the sandwich is the toughest role in a college.”
Walsall’s response has been to protect timeforleaders and educatorskeepdeveloping together.
Values that guide growth and everyday decisions
As the collegehasevolved,commitment to theirvalueshasprovideda consistent thread. This hashelpedleaders and teams make clear choices, even as prioritieshaveshiftedand new colleagueshavejoined. For Walsall, a central principle has been listening carefully to what the community needs and shaping provision around that.
Jatinder links thisvalues-led approach to how the collegehasnavigated difficult moments andcontinued tomoveforward.
“This is the time of austerity,” he reflects. “We stood up for the premise of giving the community what theywant. And thathasallowed us to bereally successfuland grow our student body.”
Creating time to learn across the workforce
One of Walsall’s clearest decisions has been to make professional learning part of the working week. Instead of relying on goodwill orrushedmoments between classesand meetings, the college has protected time for staff to develop, share practice, and build capabilitytogether.
That matters becausewhen time is built in, learning stops being an extra and becomes part of the rhythm of theorganisation. Jatinder describes what this has looked like in practice: “We’veallowed a couple of afternoons every week, set aside for training of all staff. People are enjoying the space and time thatٳ’vgot to do that.”
ETF Partnership as part of “how we do development here”
ETF Partnership givesWalsallCollege a cohesive structure for development: a shared framework, practical tools and resources, recognition routes, and connection to a wider professional community.That combination helps leaders back professional learning consistently, with clear pathways and a shared language for improvement.
Backing middle leaders with time and structure
Walsall’s approach includesrecognisingthat middle-tier leaders are mission-critical. They turn strategy intoreality, keep standards consistent, and support teams through the daily decisions that shape learner experience.
Jatinder’s “jam in the sandwich”metaphorcaptures whythis matters.’sa role that carries pressure from every direction, and’swhere leadership support has the biggest ripple effect.
ճ’swhy Walsall’s approach includes clear structure and protected time for leaders as well as teachers. The aim is simple: equip middle leaders withthe confidence,toolsand space to lead well, so staff feelsupportedand learners experience high-quality practice wherever they are learning.
“Creating the space and structure for our middle leaders has already had, and continues to have, a positive impact—not just on their own teams, but across the widerorganisation,” saysSarah Cattell, WorkforceDevelopmentand Innovation Manager. “’shelping us build a genuine one‑team approach. By investing in middle leadership, we strengthen thewhole systemand ensure excellence wherever learning takes place.”
Senior leadership development that reinforces “space to learn”
Walsall has also invested in senior leadership development through ETF’s CEO and Prep CEOprogrammes. For Jatinder, as a participant, he valued the protected time to step back, think clearly, and learn with peers in a trusted space. It strengthened his leadership and reinforced a principle he nowprioritisesin the college: leaders need space to learn, not just space to deliver.
“It gave me an enormous reflective space, an opportunity to talk to my peers in a safe environment,” Jatinder says. “I took away the need to create space to learn and that stayed with me.”
Professionalism in practice: inclusion,voiceand confidence
WalsallCollegehas developed a learning culture that shows up where learnersfeel itmost, in the classroom and the workshops. Staff describe professional practice as reflective, inclusive, and focused on helping learners move forward from wherever they start.
Recognition and reflection that build confidence andinclusivity
Alongside everyday development, Walsall has used structured professional recognition to deepen reflection and strengthen teaching practice. Through routes like Advanced Teacher Status (ATS), the college encourages staff to look closely at impact, gather feedback, and use that insight to keep improving.
Vicki Banks, Quality Development Coach,achieved her ATSobservesthe link betweencreating the space forprofessional growth andbetterlearner outcomes.
“Inclusive teaching grows from supported, reflective educators. By strengthening my own practice and empowering colleagues to develop theirs, we raise expectations and open doors. Creating inclusive classrooms that shape better futures is what drives me.”
Learners shinewhenprofessionaldevelopment becomeseveryday
Whenprofessional learning becomes part of theroutine,learners experience the difference. Theyencounterstaff who are confident to adapt, reflect, andkeep improving.Over time, that consistency builds trust and aspiration.
Walsall College discovered something powerful: creatingspace to learn, createsspace to lead. Every moment staff spend reflecting on their practice, developing pedagogy, embracing new ed‑tech, or learning from peer coaching is an investment that echoes far beyond the classroom.
“When we grow, our students grow,” shares Kelly Bunce, Quality Development Coach. “By giving ourselves permission to pause, reflect, and improve, we build stronger leaders, strongerteams, and most importantly stronger outcomes for our students. The more we learn, the brighter our students to shine.”
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