This infographic is aimed at small business, but the same advice holds true for personal brands. You should be building your brand online, because it is the one thing your competitors can’t copy. At least not without looking like “copy cats”.
I really love the advice in this infographic:
Get To Know Your Target Audience
- Employ a Listening Strategy
- Detail your Customer Demographic
Tailor To Your Audience
- Stand out in the Marketplace
- Ask your Customers
- Consistent Messaging
Be the Brand
- The Power of Association
- The Master of your Domain Name
- Social Media
- Packing is Important
- Keep your Social Media and Website Image Synonymous
- Part-time Advice Columnist
- Your Audience
Are you building your brand online?