The colour you choose to brand yourself with, may have a huge influence on your customers without you knowing it. So it makes sense to choose a colour or colours that go with your personality and your style, but also appeal to your target market and communicate the right message.
This is a great infographic from KISSmetrics showing how colours can affect purchases. This information is aimed at retailers, but the same results would exist if you are using colour to represent who you are in your personal brand.
Do you think a customer won’t choose a book by its cover? Then you would be wrong. Customers DO choose a book exactly by its cover. And you need to consider how this directly relates to your personal branding.
How Do Colours Affect Purchases?
I’m not sure what the time it takes a website to load has much to do with colour, but it’s an interesting point just the same.
What Colours Represent Your Personal Brand? And do you know what they really mean?